The summer is a great time to reduce your make-up, let your skin breathe and aim for a more natural look. But how do you achieve this? If you have not already you need to get into a good cleansing regime. (Which I will enlarge on this on my next article).

It is so important to keep lips healthy and moisturised, lipstick and gloss will only enhance dry skin, so prep the lip before you start.  If you have dry, flaky skin gently brush your toothbrush over the lip and it will remove any dead skin then apply a slick of lip balm, if you're on a budget I simply love Carmex, alternatively for a bit of luxury try By Terrys 'Baume De Rose'. Allow the balm to sink into the skin before applying any lipstick as it will simply slip off the balm (around 15 minutes). With the same shade as your lipstick apply a lip liner to the edge of your lips, I love...

For the Autumn/Winter campaign, it was important to get the girls looking strong and edgy, with dark urban eyes. To create this I used a selection of Mac eye shadows, mainly mixing 'Typographic' and 'Brun' in the crease of the eye and took this colour out into the temple. Although this is a dark look it is still important to keep the eyes looking big for the camera, to achieve this I applied to the lid and inner corner of the eye a white Make-up Forever base then MACs 'Shroom' over the top, and blended it into the colour in the crease. I also applied 'Shroom' directly under the eyebrow...