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For the Autumn/Winter campaign, it was important to get the girls looking strong and edgy, with dark urban eyes. To create this I used a selection of Mac eye shadows, mainly mixing ‘Typographic’ and ‘Brun’ in the crease of the eye and took this colour out into the temple. Although this is a dark look it is still important to keep the eyes looking big for the camera, to achieve this I applied to the lid and inner corner of the eye a white Make-up Forever base then MACs ‘Shroom’ over the top, and blended it into the colour in the crease.

I also applied ‘Shroom’ directly under the eyebrow to highlight the brow itself.

To add to the ‘Edgy/Urban’ look, I applied a thick black eyeliner, without letting it meet in the corners of the eye (again this makes the eye look larger). The models did not wear false lashes, but instead two thick coats of mascara on the top and bottom lashes.